
I was meeting with a client earlier this week. We were mapping out her Q2 goals, and needed to prioritize. I asked, “So what cycle are you in this quarter?”
She paused and said: “All of them.”
We both laughed—because she wasn’t wrong. There were tasks and goals she wanted to accomplish this quarter across all four areas.
What she meant was: “I have to do marketing, sales, product, and operation...

When most people think of business models or business plans, they think numbers. Profit margin, revenue, pricing. And many new small business owners think, “Not yet.” It sounds annoying and unnecessary at best, overwhelming at worst.
There’s a reason for that: the word “model” is often associated with financial modeling or forecasting—not the strategic, creative, or human side of running a busi...

I’m currently in Vermont, visiting one of my dearest, oldest friends. The kind of friend that fills you up—where you always pick up right where you left off, no matter how long it’s been since you’ve seen each other. The kind of friend that all you want to do is be part of their daily life and pretend for a few days that you do actually live in the same town. (There are certain parts of living ...

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