Business Strategy & Coaching to Build On Your Own Terms
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For entrepreneurs who overthink everything.
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Get the clarity, systems, and support you need to create a profitable, sustainable business that actually fits your life—without the second-guessing, burnout, or cookie-cutter formulas.
BOOK A FREE CLARITY CALL
You're Not Confused. The Path Just Isn't Clear.
You're capable. You've proven that in every role you've ever had. But building a business that's profitable, sustainable, and aligned with how you want to live? That feels like navigating in the dark.
What should you offer? How do you price it without undercharging or feeling like an imposter? How do you market without feeling pushy? What if you've already tried things and they didn't work?
You don't need more ideas or another course. You need clarity on what to focus on, confidence to move forward without perfectionism paralyzing you, and a business model that makes sense for your life—not someone else's version of success.
That's exactly what we build together.
My coaching combines strategy and support for entrepreneurs who want a business that's both profitable and aligned with who they are. No cookie-cutter formulas. No hustle culture. Just clear, actionable guidance that helps you stop second-guessing and start building.
The Right Support Gives You Structure and Momentum
With the right strategy, clarity, and support, you can:
✔ Stop second-guessing your pricing — Know exactly what you need to charge and how many clients you need to build the life you want
✔ Focus on ONE thing that works — Instead of launching multiple offers at once, build one solid offer you're confident selling
✔ Market without feeling pushy or inauthentic — Find an approach that actually fits you (no "hustle culture" required)
✔ Take action despite perfectionism — Stop waiting for everything to be perfect and start making real progress
✔ Build a business that fits how you work — Get systems and support designed for how you actually think (perfectionist and neurodivergent-friendly)
This is the strategic coaching that helps you stop spinning and start building—with clarity, confidence, and momentum.
BOOK A FREE CLARITY CALL
Ways to Move Forward
Whether you want group support, personalized 1:1 guidance, or self-paced tools—there's a path forward that fits where you are.
Clarity Reset
Five weeks of focused 1:1 support to get unstuck and build momentum.
Work through what's keeping you stuck—your offer, pricing, or business model—with personalized strategy that fits how you actually work.
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Clarity & Confidence
A self-paced program for entrepreneurs who want expert guidance on their own schedule.
6 modules to clarify your offer, nail your pricing, and build momentum, with expert guidance you can work through at your own pace.
(Founding member offer: €149 · Limited spots available)
Free Tools
Frameworks and structure you can do on your own.
Practical downloads and insights to help you find your focus and take the next step at your own pace.
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"Laura is hands down the best coach I could have asked for. She had a way of making me feel incredibly comfortable, and has provided me with guidance that has been fundamental in helping me navigate my first year in building my consulting business."
Charlotte - Founder, Cebra ConsultingÂ
Get Clear, Take Action & Grow with Confidence
Hi, I'm Laura, ICF Certified (ACC) Business Coach and Strategist.
I help people who have recently left senior corporate, NGO, or academic roles build independent consulting, freelance, and fractional businesses, without the overwhelm or cookie-cutter formulas.
I get it because I've been there. I spent 15+ years leading global programs in international development and public health, including building an office and launching and scaling a multi-million dollar USAID program in Rwanda. Along the way I advised boards, invested in startups, and consulted with mission-led organizations worldwide. When I decided to build my own business, I realized all that expertise didn't come with a roadmap for entrepreneurship.
I've built independent practices twice. The first time, as a strategic planning and organizational development consultant. I was good at the work but never put my CEO hat on. I treated it like a job, not a business. The second time I knew what I was missing, and I've built differently.
These experiences, both what worked and what didn't, is what I bring to clients. We look at what you want to build, how you naturally work, and what actually helps you follow through. Strategy is always at the core. My approach is neurodivergent-inclusive, grounded in real business fundamentals, and never formulaic.
What you can expect from working together:
âś” 15+ years of leadership and strategy experience across global programs and sectors
âś” ICF-certified coaching that's practical, not theoretical
âś” Support designed for how you actually think and work
âś” Clear frameworks and tools you can use long after we finish working together
Learn more about my business coaching services.
BOOK A FREE CLARITY CALL
Find Your Work Style - Free Quiz
Discover how you naturally work best—so you can build a business that actually fits.
Take this quick quiz to understand your natural work style and get personalized strategies that work WITH how your brain operates, not against it.
Ready to Stop Overthinking and Start Building?
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You don't need another course or more ideas. You need clarity on what to focus on, confidence to move forward, and a plan that actually works for your life.
BOOK A FREE CLARITY CALLLet's talk. In 30 minutes, we'll map out where you're stuck and what you need to move forward—with no pressure, no sales pitch, just clear next steps.
Who is this coaching for?
How is this different from other business coaching?
What does the coaching actually involve?
Can't I just figure this out on my own with free resources online?
Do you work with clients outside the Netherlands?
"It was incredible how much value I got in a single session. We uncovered a mindset blockage I wasn't aware of, generated creative ideas to test, and got strategic clarity around my GTM approach."
Karla — Founder, Foundree. Redesigning the Return-to-work-Experience
Weekly Insight & Intention - Straight to Your Inbox
Real talk for thoughtful entrepreneurs. Simple strategies, grounded support, and gentle nudges to turn second-guessing into steady progress.
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